Reason #1 – People are inherently lazy… we don’t read. If you are reading this…thank you!
Reason #2 – We live in a digital society – your customer is going to check you out before they call you (if they call you. Can they text you? Do we have to speak?)
Reason #3 – What you do is confusing to people who don’t do it. What is a Public Adjuster? What exactly are they adjusting? Can you show me what you do? Reading is too hard.
Reason #4 – You’re unique. Be unique. There’s a ton of competition, but there’s only one you. I want to meet you without actually meeting you. I want to feel your business by checking you out online. Maybe I should say everyone is a stalker.
Reason #5 – People like pretty pictures. You need pretty pictures. Ugly pictures don’t work. I don’t want to go to a restaurant that looks kind of dark and blurry. That dog groomer has a ton of pictures of happy dogs. I like her. I want my dog to be happy.
#1 Pictures of you, the business owner – people want to know who they are working with. They want to like you. They want to buy/work with someone they like. I can’t like you if I can’t see you.
#2 Pictures of your place of business – Where will I go to meet you? A scary cave? Somewhere warm and inviting? The purpose of these pictures is to set expectations and make your potential customer feel at ease.
Side note – clean it up before you take pictures.
#3 Pictures of what you do – talking on the phone all day? No problem. Take some smiling phone photos. Scrubbing toilets? Do it with a smile!
Show what you do! Show what you do!…
#4 Pictures of who you want to work with/ your target customer – Do you help elderly couples with finding assisted living locations? I want to see you with some happy older folk. Targeting small children? Show some kids. Do you serve a variety of clientele? Show me that variety. Do I fit in with your customer base? Show me.
#5 Behind-the-scenes pictures – what do you have to do to make it all work? These tell the story of your business. These show the value you put into your services. This tells me why it’s worth it to work with you.
Overall, show me photos with personality. I want to see my financial advisor throwing money at me! Actually, I just want him to throw money at me. But make it fun. Make it personal. Make it engaging.
One of my new favorite ways to celebrate families and freeze time is through family film. This is a special one for anyone looking to capture a moment in a way you can watch over and over.
What’s Included
A custom 3-4 minute film just for your family
Indie music licensed for your film
5-10 photos in a digital gallery
Pre-session planning questionnaire and phone call
3-4 hour film/photo session at your home and/or location of your choosing
The Process
Step #1 – Pay your session fee and schedule your pre-session phone call and photo/session date.
Step #2 A few weeks before your session – Fill out your questionnaire and go over it with me in your planning call.
Step #3 Film/Photo Day – enjoy some leisure activities with your family as I become that extra family member that just happens to have a camera. Your session takes place rain or shine as we can film inside or outside.
Step #4 Enjoy your digital gallery and film about 3-4 weeks after your session.
Pricing
For a limited time, these sessions are available for $900 – offer is for first 5 families to book. (Regularly $1500)
FAQ
What activities should we do?
What activities do you enjoy as a family? It can be cooking or baking, playing cards, snuggling on the couch, playing ball in the street, walking in the park…the possibilities are endless.
What if the kids aren’t behaving?
Stay calm and let it pass. With 3-4 hours of filming, there’s room for a tantrum or two. I have kids too. Just focus on the activities and don’t worry if someone doesn’t want to be involved the whole time.
What time of day does the filming happen?
That completely depends on what time of day is best for your family. Plan to set the entire day aside while booking and we’ll make the choice as to morning or afternoon when we get to the pre-session planning call.
How far will you travel?
Travel within 30 minutes of zip code 19030 is included in the standard session fee. If additional travel is involved let me know and I will quote you the additional travel fee.
What Covid safety measures are you taking?
I will not touch you or your family during the session. I keep my distance as much as possible. I also wear a mask the entire time I am in your presence. I also get tested on a routine basis to ensure safety for my family as well as yours.
Do you do events?
Events are a different type of filming procedure and therefore have a different pricing structure. Email me at contact@brookestraiton.com with your event details if you would like an event highlight film quote.
How do I book?
Click Here to schedule a free consultation and ask any additional questions you may still have. Let me know in the “additional info for our call” box if you are aiming for a specific filming date.
